Bokus Play

The power of looking cheap

The joy of reading is for everyone. The value of design is indisputable. When Bokus Play entered the audiobook market a timid approach was not an option. After twenty plus years of being a trusted and affordable online bookstore for the swedes, the audiobook branch Bokus Play was stepping out into stiff competition. Together we created a vibrant new sister identity, fully kinetic and fit for any screen. The identity would have to hit the ground running in terms of branded asset production, adaptable enough for the marketing dept to quickly try out and evaluate any and all media, while looking constantly perfect.


Our Assignment

Visual identity
Motion design
2D animation
Motion templates
Copywriting

Look at me! I’m charged with a playful, simplistic, and to-the-point personality.

The Bokus Play design world — with its colors, logo, design assets, and moves — is ready to be poured into any format from day one. Books should be available to all, no matter how or when you read. Looking at what IKEA did for homebodies and how Comviq found a way to send out loud and clear low-price-vibes using just a few brush strokes, we built a sturdy branding toolbox to signal availability and nice price.

Bokus Play is a brand designed to move, with a high-energy color palette and playful typesetting. The folded corner serves as a recognizable token of forward movement.

With an enormous catalog of audiobooks and ebooks at the best price on the market Bokus Play greets the people mobile first.

Since creating and developing the identity and design world for Bokus Play we have continued to help Bokus with versatile campaign designs and second to none templating to keep the momentum going.

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