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SVT
Melodifestivalen

Long live Melodifestivalen

From vintage iconic logo to live show graphics, to new iterations of iconic logo, to sudden bursts of glitter, to brassy awards, to smooth wipes, to gleeful guidelines and custom dust — we take Melodifestivalen’s branded ride through the decades very, very seriously, safeguarding the brand's integrity as the biggest live broadcast event in Scandinavia.

Awards

Svenska Designpriset 2016
visual identity craft

Our Assignment

Concept
Directing
Guidelines
Production

The crown has been redesigned, polished, it even almost melted once, however it has always — flat, beveled, liquid or otherwise — held five spikes in five melodious colors.

We have created a few iterations of the logo by now. The fans have added a few hundred more.

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SVT
Melodifestivalen

Melodifestivalen Hall of Fame

To honor the spectacular achievements of the real Melodifestivalen giants, a new award was introduced in 2020. We were commissioned to design the utmost goldiest golden star. It was lifted towards the ceiling by Carola and Björn Gustafsson, among other royalty.

Our Assignment

Visual Identity
3D Animation