Dreamhack

The dust never settles

The new DreamLeague identity is made to move, celebrating DreamHack’s remarkable 25 year devotion to bringing people together to play and create. With big plans for 2021 DreamHack is hosting the 14th season of DreamLeague – the most prestigious and entertaining Dota 2 league in the world. To mark the occasion DreamHack and parent company ESL Gaming decided to give the tournament a grand makeover. Lovers of fire and dust, unite.

Sound editing, SFX and a 2021 revamp of the classic DreamLeague tune, all by Hector Ljud.


Our Assignment

Visual identity
Motion design
Directing
2D animation
3D animation
Post-production
VFX

To welcome, guide and dazzle DreamLeague viewers we knew we needed to create a sparkling and coherent graphics system, with a design that stands out yet is also deeply connected to the DreamHack master brand.

We went straight for bright colours that pop on any screen. And we didn’t shy away from fire, smoke, light phenomena, spells or explosions either. Behold, the unruly love child of fast-paced e-sports, talkshow glamour and live Dota smackdowns.

Flirting with the architecture of the Dota map, the DreamLeague “D” symbol creates a clear visual connection to the game for the consecrated. Its body and heavy outline creates a great surface for storytelling — Inside the “D” the dust never settles.

To bring together the enchanted world of Dota 2 and an effective and accessible graphics system for all screens you need a magic portal.

To welcome, guide and dazzle DreamLeague viewers we knew we needed to create a sparkling and coherent graphics system, with a design that stands out yet is also deeply connected to the DreamHack master brand.

We went straight for bright colours that pop on any screen. And we didn’t shy away from fire, smoke, light phenomena, spells or explosions either. Behold, the unruly love child of fast-paced e-sports, talkshow glamour and live Dota smackdowns.

Flirting with the architecture of the Dota map, the DreamLeague “D” symbol creates a clear visual connection to the game for the consecrated. Its body and heavy outline creates a great surface for storytelling — Inside the “D” the dust never settles.

To bring together the enchanted world of Dota 2 and an effective and accessible graphics system for all screens you need a magic portal.

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