The Upskill Company
Can humans be capital?
Skill — unlike granite — can be eternally reformed, reshaped, and revitalized. The Upskill Company is reintroducing what it means to learn, to be an asset, to evolve as a person. There is no point in having a linear career if the line does not take you where you need to go.
The chronologies we have made up for storytelling, filmmaking, and bible studies shouldn’t be applied to human development. And people shouldn’t be treated as either a perfect brick in the wall around a business plan, or be discarded. The way to truly grow a business long term is with new coworkers, as well as transforming internal competence with upskilling and reskilling programs. Everything else in nature is circular, of course our learning is too.
Our Assignment
Visual identity
Motion design
2D animation
3D animation
Motion templates
Humans are valuable. Maybe that’s why some refer to co-workers as human capital.
In The Upskill Company identity up-and-coming meets trustworthy, punk meets corporate. Structured and a tiny bit futuristic. Reaching for greater things. Looking sharp but approachable. The logo starts over, meaning: Your career starts now. And now. And now.
If you want others to follow you down a new path, it might help to wear something eye-catching. The Upskill identity combines black and white backgrounds with edgier reds and purples. Working in pairs, the shades help underline important messaging and charge ads, merchandise and keynotes with a pioneering energy.
That’s great, now start over.
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All caps, no secrets
Never afraid to ask the hard questions, peeling off layers of smoke and mirrors, Sweden's number one investigative show Uppdrag Granskning is stepping into a new, more versatile outfit.
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Looks and smarts
Swedish public service documentary and science tv channel Kunskapskanalen was longing for a complete redesign.
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An avant-garde outfit
I see them days are coming
We hear them roar
They'll bring the end upon us
And we will have no mercy no more -
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Dust to dust
In an ambitious collaborative odyssey we teamed up with Swedish Public Television to go ten thousand years back in time
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Dedication, courage and type
In search of the polished timelessness the highest global diplomacy demands, we opted for a restrained design to frame an extraordinary story, leaving the screen open for grander characters.
