We celebrated Norway´s prettiest channel with a week of festivities in their new studio apartment. No hangovers or post party anguish – FEM is redesigned!
In 2007 Dallas sthlm helped launch female channel FEM to the Norwegian audience. The channel is a success story and has showed a continuous growth in viewer shares since day one. On numerous occasions, FEM has been publicly acknowledged for it´s unique visuals and tone of voice.
At Dallas sthlm, we regard our work with FEM amongst our very best and the ongoing process keeps challenging our creativity. Our most recent batch of 6 idents are aimed to put FEM in a somewhat greater context that corresponds with the channel´s size up to date. FEM is no longer just the quirky, alternative, little sister – Rather the attractive and intelligent woman with a young heart.
We built a perfect FEM apartment at Spring Studios in Stockholm and used every square inch of our set to tell our 6 stories. The combination of careful preparation and an experienced team rendered in beautiful material for our post-crew to dig into. Hallelujah!