Plastic Fantastic
The average Norwegian doesn´t seem to respect credit cards as real money and an alarming number of cardholders in the country have a constant debt of more than 10.000 Nok(!)
We helped our friends at Supertanker to communicate good credit card behaviour.
The campaign included logo, pictogram design, graphical guidelines and a very classy and informative consumer website. We have not yet seen the full effect of our work but we hope to learn that our Scandinavian brothers and sisters have shaped up to a higher sense of responsibility when shopping with plastic.
Link to site: http://kortvett.no/
