Perfect 10
Sweden predictably beat San Marino on tuesday september 7. We celebrated our team, but our biggest cheer went out to MTG and the release of TV10, another slam dunk-, bulls eye-, hole in one-production by Dallas. The premiere attracted 845.000 drewling viewers (which makes it one of the most succesful launches of a new channel in Swedish television history)!
In accordance to the circle of life, the death of legendary ZTV (coincidentally a vintage Dallas production) brought new life in shape of the free, national TV-channel TV10.
We were excited to offer our friends at MTG something unique. The TV10 channel content offers grand, immense sport events and we aimed to be just as serious about the “sportif” as it´s viewers, yet maintaining a tone of humour. With the communication work of Jung von Matt in mind we created an extensive channel identity that will stick out amongst it´s competitors. Dogmatically using the “10″ line and circle as common denominator(s), we clearly communicate the world of sports and documentaries – Super simple, and simply super.
Sweden predictably beat San Marino on tuesday september 7. We celebrated our team, but our biggest cheer went out to MTG and the release of TV10, another slam dunk-, bulls eye-, hole in one-production by Dallas.
In accordance to the circle of life, the death of legendary ZTV (coincidentally a vintage Dallas production) brought new life in shape of the free, national TV-channel TV10.
We were excited to offer our friends at MTG something unique. The TV10 channel content offers grand, immense sport events and we aimed to be just as serious about the “sportif” as it´s viewers, yet maintaining a tone of humour. With the communication work of Jung von Matt in mind we created an extensive channel identity that will stick out amongst it´s competitors. Dogmatically using the “10″ line and circle as common denominator(s), we clearly communicate the world of sports and documentaries – Super simple, and simply super.
