15 minutes of fame!

Together with WatersWidgren\TBWA we’ve produced a site for Arlas brand Kelda made to work as both an inspirational source for recipes and a brand site with product information. In the foreground you’re given the choice of six different food categories, each leading to three quick & easy recipes. Hot a button to select a new random trio, or pick one and get cooking! Behind this application, you can literally lift the table cloth and explore the brand site’s thorough information about the Kelda product lineup.

We’re all familiar with the need for cooking inspiration and ideas while on the way home from work. To remedy this, it was natural and highly relevant to bring the entire concept over to the iPhone.

Bon appetit, but be quick about it!

Launch campaign in new window

15 minutes of fame!
We’re all too familiar with the eternal question for when the workday comes to and end, the kids have to be picked up and time is scarce: What are we going to eat?
Luckily there’s now a path out of this perpetual culinary limbo, and we need to wander in uncertainty no longer — All you need is the new iPhone app and website from Kelda!
Together with WW/TBWA we’ve produced the site and app as well as a banner campaign. Bon appetit, but be quick about it!

Download Iphone app. in Itunes

kelda|||wwtbwa