Follow Toyota towards zero emissions
When our friends at Saatchi & Saatchi asked us if we would like to help telling the world how Toyota strives to make the automotive industry emission neutral, we immediately said yes. It turned out this was no easy task. Toyotas commitment to zero emission goes above and beyond that of almost all large corporations, but this had not been communicated in a clear and compelling way. We found that most of their many initiatives were already well documented, but spread out over numerous places.
The end result is a site with the most important zero emission initiatives gathered in a single place. The principle is to allow the user to form an understanding of Toyota’s commitment in 30 seconds, 3 minutes or 30 minutes depending on the level of interest and time available. Follow us into the world of climate change!
