Lock and Load!
For the past half decade or so, we have become used to clients aiming to reach the attractive female audience. In july 2009 the CANAL+ network decided to air something as odd as a male targeted TV channel. Where does one get away with such death defying tactics but in Denmark!
New born CANAL9 promises to politely comply with the ever so growing manly demand for televised sports and action. Dallas sthlm helped speedlaunch C9 with a design concept that with heart and dynamics presents the identity through the “Lock & Load move”. A complete on-air design package for a channel that wants to speak with urgency and style to an audience that easily irritates when interrupted by something as trivial as channel identification!
