The Kanal5 Showroom
Fun loving Kanal5 needed a communicative and visual face lift regarding their trailer end boards and line ups. We were challenged with the mission and digged in! When sketching out the new framework for Kanal5´s flow we wanted to originate from a physical platform. We needed something that could be rigged easily and that could be used over and over for a long period of time.
We built a simple 4 by 4 meter room in which programme related objects were placed and channel profiles acting out – basically a place where specific and generic Kanal5 occurences could take place. We also constructed a glass door which has the function of a typographic carrier. We commissioned the talented crew at Fontsmith for designing a brand new Kanal5 font which was presented together with the launch of the package. The Kanal5 showroom was implemented in february 2009 and has proven to be a useful tool when communicating channel content, cross promotion and sponsorship.
