Skellefteå Kraft filled with water
With dams filled to the brim with water, Skellefteå Kraft found themselves with more capacity that consumer demand. An elegant solution and win for all was to solve this by selling environmentally friendly water-generated electricity at zero profit for a limited time. The company gets new clients and people get cheap electricity!
We illustrated this offer with two banner concepts; Rainfall with ripples distorting the message underneath, and a fake advert being flush away by a wave of water that reveals the real offer floating in.
With dams filled to the brim with water, Skellefteå Kraft found themselves with more capacity that consumer demand. An elegant solution and win for all was to solve this by selling environmentally friendly water-generated electricity at zero profit for a limited time. The company gets new clients and people get cheap electricity!
We illustrated this offer with two banner concepts; Rainfall with ripples distorting the message underneath, and a fake advert being flush away by a wave of water that reveals the real offer floating in.
skelleftea-kraft|||wwtbwa
