Pepsi Maxlist
Competing for the attention of the increasingly discerning 18-25 demographic on the internet is a formidable challenge, and the media noise has reached a point where no level of packaging can make up for a lack of content.
The increasing reliance on YouTube for providing music and video entertainment in social settings is a cool and intriguing development. But as always when there are excited people around, you get interrupted. The constant searching for new clips, which stops what’s currently playing, is what gave us the idea for Maxlist: An interface that allows continous and parallell searching and playing of YouTube videos. It is made possible by the open API and Google’s generous invitation for developers to experiment with and adapt their services.
