Loka run several campaigns for their refreshing water products each year. In the digital domain, these often end up being campaign sites that are entirely separate from their main brand site, loka.nu. Getting traffic to these sites is expensive and challenging, so we turned the contept around.
The solution is a site that allows the visitor to experience the essence of Loka, by having all campaign sites fully integrated into the mainsite, which now builds around campaigns rather than corporate information. The user can always find information about the full product range and corporate information as well, regardless of what the current campaign is.